Dima chose optics as his profession as soon as he graduated from school.

He believes that the ideal store is the one where you are given the freedom and time to get to know the frames yourself.

Dima is the best boss in the world! And there is proof of that - the cohesive and efficient team of OCHECHE.

"When you find your cherished business, you want to constantly improve in it."

Marina is responsible for the selection of frames. It is her taste that makes everyone who walks in love with the OCHECHE assortment. She has recently discovered her talent as a producer and is dashing in doing promotional shoots.

Marina has a superpower - kindness. She makes arrangements with charity companies and does everything to make OCHECHE be a little more than just a store.

"For me, success is when I manage to help a client choose bright and unexpected glasses, which he himself would not dare to try on."

First they come to OCHECHE for the glasses, and then they come back... to see Vlad. We can't stop rejoicing at our good luck with beautiful people, and we actively involve them in our shoots.

In addition to being photogenic, Vlad has an optical sense - he knows which frame you're going to take home before you even pick it out.

"When people put on a new frame, they get the impression that they've seen the world all over again.

A couple of years ago, Zhenya became our copywriter, then a client, and now she's checked in at OCHE to help you find your perfect glasses.

In addition to optics, Zhenya loves music, travel, and lyrics. This text was also written by Zhenya. But it's not accurate.

"I love it when a person comes in saying, 'No glasses suit me at all,' and then is in the throes of choosing, because we've picked out 3-4 great frames for them"